Find Out What’s Beneath The Ads You See
The author provides an instructional stepby-step approach, with practical insights to demonstrate concepts for better results.
Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising more believable; how to use psychological triggers; review advertising formats and styles to perform better; and how to evaluate ideas to see stronger results. Overcome the challenges in ad creation.
These insider lessons are explained by an experienced Madison Avenue veteran.
PSYCHOLOGY POWERS ADVERTISING
The key to creating advertising with persuasive power is understanding the psychology of its target. This book explains the development of advertising from its inception by applying proven psychological techniques to improve ads, adding power through a deeper understanding and focus on the target audience.
Professional Praise
“Behind-the-scenes interesting and entertaining stories with insightful lessons. Good advice for more effective marketing.”
– Alan B. Cantor, MBA
“How to create more persuasive messaging to build long term relationships with customers and strengthen brand equity.”
– John Rea, Broadcaster
“The principles and ideas reviewed in this book are often what is missing in digital advertising. We should be incorporating this kind of thinking.”
– Drew Young, Digital Marketer