Lecture at Schulich School of Business at York University

Barry was a guest lecturer, providing an in-depth outline to graduate students of how advertising creates real incremental value for businesses. The Masters candidates (MBA and Master of Marketing) at the highly ranked Schulich School of Business at York University were very responsive.

This lecture included dissecting the various levels of communication in one of his Subway commercials as well as discussing issues like developing credibility and identifying benefits that provide the most persuasive power.